Welcome to WORK OF ART - hosted by Rachel Bell (aka - me).

I teach the art, science, and magic of building a personal brand that allows you to get paid for who you are, not just what you do.

I’ve built an $8M brand using my creativity and imagination — along with the principles of influence, magnetism, and marketing.

In this podcast, I’ll show you how you can do the same thing.

Let’s make your brand - and life - into a work of art. xx

68 - 4 Ways To Book More Sales Calls

68 - 4 Ways To Book More Sales Calls

Let’s dust off the cobwebs from your calendar so we can start filling it up with sales calls that WILL convert. In this episode, I’m going to teach you how I started filling up my calendar with sales calls, to a point where all my courses would sell out.

“Most coaches don’t have a sales problem, what they have is a leads problem.”

– Rachel Bell

After hearing this episode, you’ll be more comfortable in doing direct outreach, you’ll have more confidence in the value of your sales calls, you’ll be able to convert potential customers who didn’t previously sign up and you’ll have a booking page that will act like a sales conversion machine.

Here’s a glance at what you’ll learn in this episode: 

  • Why we transitioned OCA from cohort launches to an evergreen model to take students on every month.

  • The secret to direct outreach and why it will lead to more sales calls

  • How to develop your ideal client avatar and why you should be selective in who you reach out to

  • Why your sales calls should be valuable to potential clients, even if they don’t sign up

  • How good design and copy can turn your booking page into a sales conversion machine

Timestamps: 

  • 0:00 – Introduction

  • 0:30 – My experience with COVID-19

  • 2:55 – How OCA has transitioned to an evergreen enrolment model

  • 6:00 – Increasing your sales call close rates by getting the right leads

  • 8:40 – Double down on direct outreach

  • 13:00 – Being selective on who you reach out to

  • 14:50 – Always communicate the value of your calls

  • 17:20 – Should you withhold the price of your coaching?

  • 19:30 – Making your booking page as visible as possible

  • 20:30 – What info should be on my booking page?

  • 22:00 – The best way to follow up with potential clients

  • 24:45 – The key takeaways

Episode Resources:

Podcast Links:

“Invest in building authentic relationships and your sales dry spell will end.”

– Rachel Bell

69 - 5 Beliefs That Keep Coaches Broke & Terrified

69 - 5 Beliefs That Keep Coaches Broke & Terrified

67 - Q&A Session 2: The Perfect Marketing Plan, The Top Entrepreneurial Mindset Tips & Overcoming Anxiety

67 - Q&A Session 2: The Perfect Marketing Plan, The Top Entrepreneurial Mindset Tips & Overcoming Anxiety